Digitum Consulting
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DIGITUM Médias

In development

Where does this photo come from, and who changed it before it reached the front page?

DIGITUM Médias brings metadata, Content Credentials and provenance verification directly into the newsroom workflow, from the moment images arrive to publication.

Follow its development

In development at Digitum Consulting, building on the expertise gained with dataflow.photo and DIGITUM Enquêteur.

Why now

Reader trust now depends on every image

Four realities facing newsrooms, photo desks and picture departments.

  • 01

    Images arrive from everywhere, under pressure

    Agencies, freelancers, social media, readers: a newsroom receives images from many sources every day, often without reliable metadata, and has to decide quickly whether to publish them.

  • 02

    Metadata gets lost along the way

    Caption, credit, rights, location and date are often overwritten or stripped between intake, editing and publication, making traceability and attribution harder.

  • 03

    AI-generated and AI-edited images are multiplying

    A misleading image published by mistake is costly for credibility. Verification has to be part of the workflow, not an occasional reflex.

  • 04

    Transparency is becoming an expectation, and an obligation

    Article 50 of the EU AI Act and the IPTC 2025.1 standard require an image’s digital source type to be documented. Readers also want to know where what they see comes from.

The solution

The provenance of every image, from the wire to the published story

Four pillars, built on the IPTC and C2PA standards and on systematic human validation.

  • INTAKE

    Checks on arrival

    Every incoming image is examined as soon as it arrives: metadata present, Content Credentials readable, signs of manipulation or AI generation to review.

  • METADATA

    Metadata preserved and completed

    Caption, credit, rights and keywords are standardized according to IPTC and kept from one step to the next, without overwriting what has already been validated.

  • VALIDATION

    Traceable editorial decisions

    The photo desk approves, rejects or flags each image. Decisions are logged, so you can explain afterwards why an image was published.

  • PROVENANCE

    Content Credentials at publication

    The image’s history is documented according to the C2PA standard, so its provenance can be shown to readers rather than merely asserted.

Who it’s for

Built for two distinct realities

Whether you publish a national daily or a local outlet, DIGITUM Médias adapts to your publishing pace.

  • Newsrooms

    Dailies, magazines and digital media

    A high volume of images to process every day, from many sources, on tight deadlines.

    • Verification built into the workflow, without switching tools for every image
    • Consistent metadata from one production step to the next
    • A record of editorial decisions for every published image
  • Picture desks

    Photo desks, picture editors and press archives

    The people who choose, document and preserve the newsroom’s images.

    • Credits and usage rights documented for every image
    • Readable provenance when an archive image is reused
    • Formats compliant with the IPTC standards used by news agencies

A coherent suite

Built on tools that are already proven

DIGITUM Médias brings together, for newsrooms, building blocks that Digitum Consulting already develops for photographers and fact-checkers.

  • dataflow.photo

    Metadata designed for the press

    The caption, keyword and IPTC structure standards of dataflow.photo were shaped with the Hans Lucas agency, based on the real requirements of news agencies.

  • DIGITUM Enquêteur

    Forensic verification, already live

    The analyses in DIGITUM Enquêteur detect AI-generated images and manipulations, and read C2PA Content Credentials.

  • Content Authenticity Initiative

    Open standards

    Digitum Consulting is a member of the Content Authenticity Initiative, the organization behind the C2PA standard on which image provenance relies.

Digitum Consulting

A suite of tools for the image, from the field to the archive.

DIGITUM Médias

Shape DIGITUM Médias with us

DIGITUM Médias is in development. Write to us to follow its progress or to be one of the newsrooms consulted before launch.

  • Direct exchanges with the development team
  • Influence on the product roadmap
  • Priority access at launch
Contact us